Children and Adolescents in the Market Place:
Twenty-Five Years of Academic Research
by Tomasita M. Chandler, Ph.D and Barbara M.
Heinzerling, J.D.
Ten years in the making, this exhaustive work thoroughly
summarizes and synthesizes research on this topic during the last
25 years.
The United States market economy is one of the largest and most
sophisticated in the global economy, and consequently makes
considerable demands on consumers functioning in that market.
Children have been studied and considered as a potential consumer
market since the mid-1950s. In the 1960s and 1970s, the research on
children focused heavily on television and its effects. In the last
two decades, as the economic significance of children as consumers
has grown, manufacturers and retailers alike have re-examined their
attention to children. During this same time period the research on
children in the consumer role has dramatically expanded in volume
and variety.
Coverage
Research studies covered in Children and Adolescents in the
Market Place: Twenty-Five Years of Academic Research were
selected from a wide range of sources including professional
journals, books, and trade papers. They provide a description of
both the factors affecting the consumer behavior of youth and their
actual consumption behavior and preferences.
This annotated bibliography of articles includes materials
published from 1970 through 1995. The majority of articles included
are based on empirical research with only a limited number of
policy-oriented and literature review articles. To be selected for
inclusion the article had to be easily accessible and produced in
the English language. Approximately 220 different journals and
proceedings are represented in the 836 summaries included in the
bibliography.
The reported research had
to include children from the ages of three through 18 as well as
have some direct reference to the marketplace. The focus of the
bibliography is on the consumer or marketplace aspects of the
subject matter area, for example, on television's impact on
consumer socialization and consumption, not on television's
portrayal of violence and aggression.
Children and Adolescents in the Market Place: Twenty-Five
Years of Academic Research, by Tomasita M. Chandler, Ph.D and
Barbara M. Heinzerling, J.D., contains extensive, substantive
annotations that will be useful for academics and students in a
wide variety of fields including child development, consumer
education, and marketing. Researchers, in both the academic and the
business worlds, should find it helpful to review the existing
research in areas and to identify potential future areas of
investigation. Practitioners also should find the work helpful
whether they are developing programs for parents or children/teens
or marketing goods/services. Government personnel, whether
interested in regulation or public policy, should find the research
summaries helpful while those journalists who write on the topic of
children's consumer behavior may glean a historical basis from the
bibliography.
Organization
The bibliography is organized into six broad subject categories.
The subjects covered in this volume are:
- Learning the Consumer Role
- Economic and Financial Behavior
- Expenditures, Shopping Behavior, and Brand Preferences
- Consumer Behavior Determinants
- Public Policy
- Related Research Issues
Ordering Information
- Children and Adolescents in the Market Place
- ISBN 0-87650-383-0
- 8 1/2 x 11, 680 pages, hard cover, $145.00
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